PORTSMOUTH, Ohio – Sean Dunne, Assistant Professor of Sociology at Shawnee State University, had his article, “#WeAreTrayvonMartin: The Racially Packaged NBA Commodity and the Fatal Shooting of Trayvon Martin,” published in the Sport in Society journal on August 22, 2016.
Dunne’s article utilizes Walter Benjamin’s concept of dialectical image to contextualize racial narratives in contemporary United States. It examines techniques employed by the National Basketball Association (NBA) in the racial packaging of its product including selection of commentators, content of commentary, the NBA’s dress code and the minimum age requirement. The article incorporates the NBA’s commodification of black masculinity within dialectical images found within the reactions to the fatal shooting of Trayvon Martin and uses them to illuminate tensions carefully packaged within the racial narratives found in the NBA but kept hidden.
“I’m very pleased to publish my research in Sport in Society. I felt an examination of social media and sport would provide insight into how ideas of race are currently being enforced and challenged in the United States. Considering the popularity of both social media and sport, I believe they will continue to be the focus of future research on race,” said Professor Dunne.
Access to the article can be purchased on the Sport in Society website at: http://www.tandfonline.com/doi/full/10.1080/17430437.2016.1221934.